By Mark Krake If you’re launching a company, you might believe you shouldn’t have to deal with issues like personnel development and company culture. After all, as a startup you’re only concerned with the development and rapid evolution of your own product and services, right? This kind of thinking is short-term thinking. Successful startups develop organizations with long-term strategies in mind. Startups really should think about—and prepare the groundwork for—their own company culture from beginning, so they can scale it over time as they grow.